Adelante Shoe co.

Pastores, Guatemala

Adelante Shoe Company is a social enterprise in Pastores, Guatemala, which produces handmade, artisan shoes for the global marketplace. The craftsmen are paid according to the company’s Living Well Line, allowing craftsmen to advance themselves, their families and their communities.

The Poco a Poco team spent several months photographing the craftsmen in Adelante’s workshop, executing stylized shoots from Guatemala City to Boston, writing for the company’s blog, and providing brand and web design consultation. Poco a Poco also launched a “Day in the Life” series, consisting of photo, video and interview content from immersive experiences with two cobblers.

 

 

Services Provided: 

  • Photography
  • Videography
  • Copywriting 
  • Brand Consultation
 
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
The most important thing is to work hard, and to understand the value of work — I want my daughters to understand where hard work can get you...They see how much things have changed since I started with Adelante and I want them to see that they can do the same in their future.
— Horacio, Workshop Manager
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman Rolando
Adelante Shoe Co craftsman Tino
I think that everybody has a story to tell. For all of our lives. Every single one of us. If you get close to someone, you’ll learn their story, because they have their own life. They’ve got something to share. Something different happens to all of us. We’ve all got one feeling, because we’ve all got a heart.
— Rolando, adelante artisan
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
It’s very different - like I’m learning all over again. The styles they make there, the way they work, it’s all different. But I like to try new things, and now I have that opportunity.
— Tino, Adelante artisan
Adelante Shoe Co Granada Womens
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman
Adelante Shoe Co craftsman candle