Adelante Shoe co.
Adelante Shoe Company is a social enterprise in Pastores, Guatemala, which produces handmade, artisan shoes for the global marketplace. The craftsmen are paid according to the company’s Living Well Line, allowing craftsmen to advance themselves, their families and their communities.
The Poco a Poco team spent several months photographing the craftsmen in Adelante’s workshop, executing stylized shoots from Guatemala City to Boston, writing for the company’s blog, and providing brand and web design consultation. Poco a Poco also launched a “Day in the Life” series, consisting of photo, video and interview content from immersive experiences with two cobblers.
- Brand Consultation